Using direct posts can be used for many different things. If you are using it for your business then the strategies need to well planned and your should have work it along with the your budgets in order to give the brand the best feature it can possibly get. There are a few advantages of using better mail services in the businesses and therefore, there are many factors that needs to be considered very carefully. These considerations need to be taken in account mainly for small businesses with a small budget for marketing rather than a larger organisation with a huge marketing budget allocated.
It takes time and costs to design very attractive adverts that will attract and engage the potential customers. You will need help from photographers, writers and graphic designers to put it all together. Don’t forget that there is a cost for printing out the catalogues, brochures and flyers out as well which is very expensive as well.
Your potential consumers can consider unaddressed mail as junk. This might cause them to be angry and they will complain to your organisation to stop mails being delivered. This might cause bad reviews and word of mouth about your brand, which will shed some negative light. If the mailing list is not updated, then there is a chance that it will be delivered to shoe individuals who are ill or dead which means it is a bit offensive.
The average success rate for using direct mail for marketing is around two percent. In order to recover the cost of the mail campaign, you will need to deliver more than fifty thousand adverts to the target market.
The time taken for the entire process of creating the adverts, designing them, printing and producing and the actual distribution can vary. There is no specific time period that it can all take place, which might mean that your potential clients might even have the catalogues delivered maybe after a month.
The implications to the environment
Printing out catalogues, brochures and flyers that are printed on paper might not be completely recyclable. Therefore, it is important to ensure that the material used is environmental friendly in order to reduce the negative impacts of business to the environment. There are those customers who prefer environmental friendly who might not be very keen about the printed brochures. Considering these disadvantages, you can always turn it around and avoid any negative impacts to your business. This will take a lot of planning and budgeting from you and your business. Happy marketing!