In the highly competitive business environment today, standing out from the crowd is very important if your product or service offering are to be recognised and purchased. The brand identity you create will project what the business stands for and the offering that are made. Not only this, the unique identity projected by the organisation and its marketing material will build an image in the minds of the customers and help them recall or remember your business over others.
When it comes to brand identity one of the most important is the promotional banners used internally and externally. They are often the first thing a customer might see and are considered very important for creating first impressions. They can come in many forms and sizes. Wall plates, murals, lobby signs, name plates, printed and digital communication signs are all important elements in creating a strong corporate identity.
Organisations are known for using lobby panels; logos and other elements within a workspace to create a unique atmosphere and identity for their businesses. Fonts, colours, size and different graphical elements are used by businesses to project a unique identity that represents the organisation. Customers also perceive and create a certain image in their minds by looking at these elements within a workspace. In this day an age when colours are attributed to certain meanings, they can be used with great effectiveness by businesses to convey a certain message.
Corporate promotional and branding materials need to portray a certain level of professionalism and dynamism. No typos and bad use of imagery. They have to be welcoming and at the same time instruct potential customers what the organisation is all about. This is same for outdoor, indoor and online messages. Copyrights are another element that needs to be considered in creating your graphic design signage for print and online functions. While logos need to stand out, they need to be unique and original. Using somebody else’s design will damage the reliability and trust placed by customers and investors on their business.
When it comes to branding, many organisations would spend time working on their outdoor branding but forget what is within the business premises. Especially if it is a customer facing business like banking or any other that is related to services. It is important that they pay equal attention to the signs and marketing material used within the premises as well. The identity or image that is created externally must be maintained internally as well. Some of the most commonly used advertising mechanisms for indoors are;
Wall mounted logos with fonts that represent the personality of the business.
Panels that give directions to visiting customers and even employees. These are important, because external advertising may get the customer to visit your office, but once there, if they feel lost then the impressions they have of the organisation will be hampered.
Way finding signs are also important is telling people where to go.
Clever use of logos, signs and other material to create an effective brand will ensure that your business gets the recognition and prominance it deserves. Not only this, consistent maintenance of these material will ensure that customers will remember your organisation and continue with the transactions.